A letter to grooms from a custom clothier Part 1

{Since being in this business 10 years, I venture to guess I've spoken with 750 grooms at one point or another.  This is a series highlighting those 750 conversations distilled to one.}

Alex & Nina • Photo by Nicodem Creative

There are dozens of way to make you look more like the second best dressed person at your wedding.  Your fiancé gets top billing.  Women have magazines, television shows and a social media platform dedicated to what to wear on their big day.  Men get shit on.  We might have a couple pages in a popular publication in a given year showcasing trends, but that's it.

On your wedding day, you'll have to make a conscious decision on what to put on every part of your body.  "Failing to plan is planning to fail."  So think about what you've enjoyed wearing in the past or that you'd like to wear in the future and write it down.  Save pictures to an album on your phone or computer.  Take a note from the bride and create a Pinterest page.  Whatever you need to do to organize your outfit, do it.  I've heard far too many regret stories from grooms.

Ask yourself a series of questions, predicated on the suit/tuxedo you've already decided to wear.  I start from the floor and go up.  Are you wearing loafers on your wedding day?  Lace ups?  Sneakers?  Opera pumps?  Plain socks?  Funky, patterned ones?  Braces?  Belt?  Cummerbund?  White shirt?  Patterned shirt?  Vest?  Cufflinks?  Watch?  Long tie?  Bow tie?  Pocket square?  Boutonnière?

Are you wearing your glasses?  Shaving your beard?  Aiming for a certain hair style?

The answers to all of those questions comprise your look, and ultimately your style, on your wedding day.  They can compliment your bride (or groom), make you look more or less formal, and even surprise people emotionally.   A lot of friends and family will see you at your wedding and in pictures for a long time afterwards.  It makes sense to be prepared by understanding your personal tastes in relation to current fashion etiquette.

Looking like a million dollars is one thing.  Feeling like a million dollars is another.  For your wedding, it's best to look and feel like a million bucks simultaneously.  When you see a man who has both of those elements, he's best described as "handsome."  And who doesn't want to be handsome?

Holland & Sherry's Dragonfly Fabric

Holland & Sherry is a storied mill of England.  They produce some of the best fabrics on the planet and have an incredibly diverse offering of swatch books.

We recently received the new spring/summer bunches and wanted to highlight one book in particular, the Dragonfly Ultra Lightweight Super 160's Worsted Suiting with AquArrêt®.

We chose to highlight the obvious water resistant quality of the fabric in this picture, however the fabric is also crease resistant.  At 200 grams, it is incredibly light weight and due to the plain weave, also very breathable.

Keep in mind water resistant also means cocktail/wine/blood resistant.  There are innumerable qualities to the Dragonfly collection but the performance aspect is unbeatable for the summer months.

This navy blue narrow split matt check fabric makes a great jacket but an even better suit.  Now available to order in advance of the warmer months.

Milanese Buttonhole

Beginning this January, we will offer the always elegant Milanese buttonhole as a finish on the lapel of our jackets.

Using a thick silk gimp, the raised buttonhole is a sign of craftsmanship as it can only be made by hand.  It has a pliable but structured construction with a slightly glossy look.  In fact, it is traditionally referred to in Italian as "asola lucida" which translates to "glossy buttonhole."

Noted sartorial savant Jeffery Diduch wonderfully explains the details in this post on his blog Tutto Fatto a Mano.

Please note this feature is by request.

Click to expand.


In the two years we've been open, one of the most frequent questions we're asked is "Where does BLVDier come from?"

A boulevardier is, by definition, a man about town.  It was someone who strolled the streets of Paris, as the first known use of the word was in France circa 1871 and described a worldly and socially conscious man.

However, many people were first introduced to the word by the cocktail of the same name.  It is best explained by Imbibe, but the history surrounding the word went even deeper.  T-Magazine highlights that Erskinne Gwynne, who was the nephew of a Vanderbilt (of railroad fame), started a magazine called The Boulevardier after moving to Paris.  Being a regular at Harry's Bar Paris, Harry not only included an advertisement for Mr. Gwynne's magazine in his 1927 recipe book Barflies and Cocktails, he included the recipe for Mr. Gwynne's favorite drink and dubbed it a "boulevardier."  The recipe doesn't actually fall within the alphabetized listings, but instead falls on page 80 as seen here on the left.  The magazine ad is also shown below.

Next time you're in our shop, ask for the barreled, ready made version from High West.  If you'd like to buy a bottle, go see our friends at Foxtrot on Lake Street.

To try the stirred cocktail in its best form, ask Josh at Maude's Liquor Bar on Randolph to make the one featured on their menu.

Also, as to not be too serious about our name, we found this comic from George Price for your enjoyment.


Each and every jacket and suit from BLVDier comes with it's own sized hanger.  Proudly made in Italy in a small town outside Venice, our hangers are made of a wood composite that is incredibly durable.  Finished with brass accents to match our store's decor, the pant bar is flocked to prevent trousers from falling off the hanger.  While jackets and suits come with complimentary hangers, we also sell them separately.


Removing the canvas from an otherwise standard looking sport coat has many advantages.  At first, the coat becomes lighter; about 20% lighter in fact.  Additionally, the jacket takes on characteristics normally reserved for a cardigan.  It has drape and fluidity.  It is softer and cannot be cut quite as close to the body.  It can still be dressed up with a tie and pair of trousers, but ultimately looks better with jeans than the structured version of itself.

Pictured here is an Eremengildo Zegna wool and cashmere herringbone fabric.  The jacket has our rounded "tasca a pignata" pockets, 6mm AMF stitch and mother of pearl buttons.  Sport coats range from $595 - $1295.

Tie Collection

In the last few years, ties have fallen lower on the ladder of sartorial priority.  Selection at stores became messy, with exploded patterns, cheap silks and poor construction as the standard.  Certain brands started charging exuberant prices while others shaved away costs only to create misguided products.  There was no middle ground.

To combat the negative trends in the market, we wanted to create not only individual ties that were special but a unique line that could grow.  It started with finding the right manufacturer who could make up ties by hand in a myriad of finishes.  While it took time, we found a producer in Salerno, Italy that had the best combination of options, quality and price points; just like our suits.

We began carrying solid color Grenadine ties earlier this year with a larger plan in mind.  Grenadine fabrics are incredibly intricate and typically solid, so it made sense to start there.  Now, with our fabric collection expanded five-fold, we've laid out a textural grouping of the best ties we could create.

The Wool knit is extremely soft to the touch and is the staple of a wintry wardrobe.  We wanted rich colors that were earthy to ground the rest of the collection.

The Challis is a wool/silk blend that almost feels stretchy.  It's heftier than other challis fabrics and the artichoke color is by far the best of the entire collection.  We decided to self tip the back to keep the cost down.

The Tussah ties are muted in tone but shiny.  They're the dressiest of the group and create the best knots.  Both colors will go with any suit in your closet.

Lastly, the Shantung is the nicest tie we could carry.  It's dupioni texture is inimitable and exudes class.  We had these made with a hand rolled, untipped edge so the fabric can speak for itself.  It is our most expensive tie because it looks and feels like it.

The collection is limited and each tie comes in a reusable, branded canvas bag.