Boulevardier

In the two years we've been open, one of the most frequent questions we're asked is "Where does BLVDier come from?"

A boulevardier is, by definition, a man about town. It was someone who strolled the streets of Paris, as the first known use of the word was in France circa 1871 and described a worldly and socially conscious man.

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Hangers

Each and every jacket and suit from BLVDier comes with it's own sized hanger. Proudly made in Italy in a small town outside Venice, our hangers are made of a wood composite that is incredibly durable. Finished with brass accents to match our store's decor, the pant bar is flocked to prevent trousers from falling off the hanger. While jackets and suits come with complimentary hangers, we also sell them separately.

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Unstructured

Removing the canvas from an otherwise standard looking sport coat has many advantages. At first, the coat becomes lighter; about 20% lighter in fact. Additionally, the jacket takes on characteristics normally reserved for a cardigan. It has drape and fluidity. It is softer and cannot be cut quite as close to the body. It can still be dressed up with a tie and pair of trousers, but ultimately looks better with jeans than the structured version of itself.

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Tie Collection

In the last few years, ties have fallen lower on the ladder of sartorial priority. Selection at stores became messy, with exploded patterns, cheap silks and poor construction as the standard. Certain brands started charging exuberant prices while others shaved away costs only to create misguided products. There was no middle ground.

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alex maier